Milagro, a leading provider of AI-powered marketing automation platforms, asked restaurateurs this question: “How smart is your POS (point of sale) system?” Many were quick to say theirs wasn’t very smart or discovered that it was data collects, but they cannot increase their sales with it.
Milagro, a Texas-based company, has developed a world-class software system that provides multi-location restaurateurs with the ability to monetize actionable transactional data to increase sales and profits through effective target marketing.
“Most of the restaurant POS systems in use today are outdated and not cloud-based,” said Hamed Mazrouei, CEO of Milagro. “Our SmartPOS provides mobility for restaurant staff by using portable mobile devices in addition to stationary POS terminals. This increases efficiency and significantly improves the customer experience.”
Milagros SmartPOS automatically creates a profile for each customer. It allows the restaurant to deliver fast, relevant messages to its customers instantly. For example, a first-time customer orders a ham and cheese sandwich with extra pickles on the side. Within minutes of leaving the restaurant, the guest received a text or email thanking them for being a first-time customer and saying we hope you enjoy your ham and cheese sandwich with these extra pickles, and that the restaurant uses homemade ingredients from scratch. It could then invite them to come back within 2 weeks and bring a guest to get a special offer. Finally, the message would ask the customer to rate their experience. All 5-star reviews would be posted directly to social media to help the restaurant maintain its excellent ratings. This fully automated process helps increase customer satisfaction and generates new customer traffic.
The SmartPOS platform is designed to be secure and PCI compliant. It offers additional benefits that contribute to savings such as: B. Consolidating all third-party online delivery platforms into a single system. During peak restaurant times, this allows waiters to spend more time with dine-in customers, creating an exceptional experience that improves Staff rewards and helps restaurateurs maintain healthy employee retention. The SmartPOS also allows staff to take an order, easily split checks by item or seat, apply promotions and accept payments right at the table or at a quick checkout. Special information can be added to the customer’s profile, e.g. B. that he is a vegetarian or has a peanut allergy.
