A worldwide retail media partnership between CitrusAd and AdsPostX has been announced, allowing retailers to give targeted advertisements to customers throughout their entire buying journey, from the first product page to the final confirmation page. Rokt presently dominates this market, therefore AdsPostX created its post-transaction ad platform to provide choice, control, and flexibility.
“Our company gives retailers an easy-to-integrate ad platform that delivers high-yielding income from advertisers they don’t presently receive access to, in addition to presenting chances to existing advertisers,” explains Jon Nolz, CEO of AdsPostX and former Head of Groupon’s Retail Media network. To keep customers coming back to a store, we use machine learning to improve their experience after they’ve made a purchase.
Furthermore, Nolz says, “We are thrilled that a category leader like CitrusAd has selected our technology and our team as their post-transaction partner. We’re excited to play a role in enabling their merchants to reach their full potential and propelling them ahead in the retail media arena.
Publicis acquired CitrusAd in the year 2021, which had been founded in 2017. CitrusAd’s worldwide reach and scalability are shown by the fact that it supports retail partners all over the globe with its superior on-premises ad-serving infrastructure. These partners include GoPuff, Hy-Vee, and Wakefern. CitrusAd’s partnership with Epsilon allows them to provide identity-led, off-site advertising that directs shoppers to e-commerce sites.
“We are constantly searching for ways to innovate and give something new to our customers,” says David Haase, CEO of CitrusAd Americas. “We do this by either creating it ourselves or bringing in partners who are specialists in their respective technologies.”
We looked into it, and AdsPostX is an interesting addition to our capabilities and our hundreds of worldwide retail partners, as it provides a new monetization tool for retailers and advertising potential for brands and advertisers.
