RevSure.AI, the company that is bringing the most comprehensive AI-fueled Pipeline Readiness solution for marketers and sales teams, has just announced new, innovative features that will address customer pain points within data sets and enhance pipeline prediction capabilities. These features will be available later this week. The new features are intended to provide marketing teams with increased insights into data and lead-to-revenue projections. This will enable marketing teams to either increase the effectiveness of their spending or focus on what kinds of campaigns and actions will result in the highest return on investment (ROI).
“Doing more with less” is a problem that today’s Chief Marketing Officers (CMOs) all over the world are forced to confront as a result of the present economic instability. According to the findings of a recent CMO research conducted by LinkedIn, 77% of chief marketing officers (CMOs) say they are under pressure to demonstrate a more substantial short-term return on investment (ROI) for their marketing efforts, and 45% are planning financially for rough times.
Deepinder Singh Dhingra, CEO, and founder of RevSure believes that “today’s marketers have a gap in their data toolsets and are now missing AI-based models,” and that many CMOs are entrusted with embracing and driving what would be successful, winning data strategies. With RevSure, “marketing teams get knowledge and insights into their sales funnel, as well as data that enables them to strategically protect marketing expenditures and pivot campaigns depending on sales results,” which is especially important in the present economic situation.
The goal of RevSure.AI Pipeline Readiness is to establish connections between marketing, sales, and revenue operations teams by centralizing access to accurate information on the state of the sales pipeline, accelerating the process of producing reports, and suggesting new strategies for converting more leads into closed deals. The new capabilities provide marketers with more visibility into the efficacy and efficiency of demand generation, allowing them to select the leads and prospects most likely to result in revenue and hence aid in the successful navigation of the sales cycle and the closing of agreements.
