Coleda Pvt Ltd

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Demand Generation

To SELL, you need to generate DEMAND in the first place!

What Is Demand Generation?

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Customers curiosity for new products is eternal. We transform this curiosity into successful demand. Building brand awareness in turn gives rise to new website visitors and eventually helps secure new leads for your business. We help you forge a thriving pipeline full of prospective customers to get you the best-in-class leads and broaden the top of your marketing funnel.

A multi-channel, multi-touch approach offers active engagement and hand-raisers to communicate further with. We design the timing, scale, and approach to get you a sustained pipeline.
If you are looking for a partner to rely on about putting together a demand generation strategy for you, we surely can help you generate the best results. But don’t trust us blindly, we’re glad to offer a PoC to verify our claims.

COLEDA B2B is a B2B Demand Generation Company that helps you develop a scalable strategy

Demand Generation vs Lead Generation

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Demand generation vs Lead generation happens to be our most confusing of jargons because due to the lack of definitions, we are nebulous about their roles. Here is a simple difference that is at the core of these two functions:
Demand Generation's chief function is creating market awareness and brand recall/association. In this, content is freely given out without having to fill forms with personal details like phone, email, job title etc. Different content is to be created and spread for various levels of the buyers’ journey to successfully associate the brand with an idea and as the first step of penetrating newer markets.
Lead generation on the other hand moves further from the ‘awareness’ phase to the ‘interest phase’. Here any content disbursed in the market comes with strings attached (read: info like email, phone, job, interest etc). Any viable potential customer shall wilfully part with their information for content which is valuable and not freely available in the market. This campaign is highly dependent on successive quality.