5 Must-Have Content Marketing Tools for Your 2023 Strategy

According to a recent survey, 91% of B2B marketers use content marketing in their marketing strategy, and it is only a matter of time before the remaining 9% catch up. There are several benefits of using content marketing, but it can be overwhelming if you are new to it. However, there are many marketing tools that can help make things easier and more successful for you. We’ve listed down the top 5 content marketing tools that would surely be benefiting your marketing strategy to bloom out the best results. 

Kred

The first tool that you must use is Kred, which is used to measure your online influence. The platform analyzes Facebook and Twitter activity, allowing you to connect with influencers who can amplify your message on social media. Unlike other influencer tools, Kred enables you to build your “influencer” status, enhancing your online presence. 

Benefits:

1. Measures Social Influence: Kred is a tool that measures the social influence and helps in identifying individuals who are active in their respective industries. This can be used by businesses to identify key influencers who can help promote their products or services.
2. Provides Insights: Kred provides valuable insights into the behavior of social media users. This includes the types of content they engage with and the times they are most active on social media. This information can be used to create targeted marketing campaigns.
3. Helps Build Relationships: By identifying key influencers and engaging with them, Kred can help businesses build relationships with individuals who can help promote their brand.

Advantages:

1. Easy to Use: Kred is an easy-to-use tool that requires no technical knowledge. The dashboard is user-friendly and provides all the information needed to create effective marketing campaigns.
2. Cost-effective: Kred is a cost-effective tool that provides valuable insights and metrics at an affordable price.
3. Integration with Other Tools: Kred can be easily integrated with other marketing tools, making it a valuable addition to any marketing stack.

Disadvantages:

1. Limited Scope: Kred’s scope is limited to social media, which means it may not provide a complete picture of a person’s overall influence in their industry.
2. Lack of Real-Time Data: Kred’s data is updated once a day, which means that businesses may not be able to react quickly to changes in social media behavior.
3. Limited Audience: Kred’s audience is limited to social media users, which may not be representative of the entire target audience.

Future Scopes:

1. Artificial Intelligence: Kred is likely to incorporate artificial intelligence in the future to provide more accurate and real-time data.
2. Integration with Other Marketing Channels: Kred may integrate with other marketing channels such as email marketing and search engine marketing to provide a complete picture of a person’s overall influence.
3. Improved Metrics: Kred may improve its metrics to provide more detailed insights into social media behavior, which can be used to create more effective marketing campaigns.

Kred is a valuable tool that can be used by businesses to identify key influencers, create targeted marketing campaigns, and build relationships. While it has some limitations, its cost-effectiveness and ease of use make it a valuable addition to any marketing stack. With the incorporation of artificial intelligence and integration with other marketing channels, Kred has the potential to become an even more powerful tool for content marketing.

Trello

Building up your brand is a team effort, and Trello can help you manage your content marketing team with ease. Most companies approach content marketing with an entire team dedicated to the subject, and Trello takes teamwork to the next level with boards, lists, and cards. It is an excellent organization and productivity resource to schedule content writing, posting, and sharing. The platform allows you to leave messages for other team members and share content with one another, making sure everyone is on the same page.

Benefits and Advantages:

1. Improved Content Planning: Trello helps in organizing content ideas, tasks, and deadlines in a systematic way. The tool’s boards, lists, and cards allow content teams to plan and track content development from start to finish.
2. Collaboration: Trello makes it easy for team members to collaborate and share ideas in real-time. Multiple people can work on the same board, and it is easy to see who is responsible for each task.
3. Workflow Efficiency: Trello streamlines workflow and saves time by providing a clear overview of all tasks and deadlines. It allows users to prioritize tasks and monitor progress easily.
4. Flexibility: Trello can be used for various content marketing projects, from blog post planning to social media campaigns. It is a versatile tool that can be customized according to the needs of the team.
5. Integration: Trello integrates with several other productivity tools such as Google Drive, Slack, and Asana, making it easy to streamline work and improve productivity.

Disadvantages:

1. Steep Learning Curve: Trello can be overwhelming for new users, and it takes time to learn how to use it effectively.
2. Limited Customization: While Trello is customizable, there are limitations to the extent of customization that can be done.

Future Scopes: 

Trello has already established itself as a leading project management tool and is continuously improving its features to serve its users better. In the future, we can expect Trello to become more user-friendly and offer more advanced features, such as AI-powered automation, that can help teams automate repetitive tasks.

Trello is an excellent tool that can benefit businesses in several ways. Its flexibility, collaboration features, and workflow efficiency make it a popular choice for content marketing teams. While it does have a learning curve and some limitations, its benefits far outweigh its disadvantages, making it a valuable addition to any content marketing team.

BuzzSumo

BuzzSumo is another tool that can help you analyze topics and find influencers. It is perfect for leveling the playing field, revealing the topics you should write about, and helping you find industry leaders who can market your content. With BuzzSumo, you can get content insights by discovering the most shared content across all social networks and running analysis reports. You can also get alerts when a competitor posts new content and track how their content is performing.

Benefits/Advantages:

1. Content analysis: BuzzSumo offers a comprehensive analysis of content, helping businesses to create content that resonates with their audience.
2. Identifying influencers: It helps businesses to identify key influencers in their industry and reach out to them for collaborations or partnerships.
3. Competitor analysis: BuzzSumo allows businesses to track their competitors’ content performance, analyze their strategies, and create better content.
4. Keyword research: It enables businesses to find the most relevant and trending keywords for their content, improving their SEO rankings.
5. Social media monitoring: BuzzSumo helps businesses monitor their social media presence, track their performance, and identify opportunities for engagement.
6. Custom alerts: It allows businesses to set up custom alerts for keywords, topics, or competitors, keeping them updated on the latest trends and opportunities.

Disadvantages:

1. Limited free version: The free version of BuzzSumo has limited features, making it difficult for small businesses or startups to access all its functionalities.
2. Expensive pricing: BuzzSumo’s pricing plans are relatively high, making it less accessible for small businesses or individuals.
3. Limited focus: BuzzSumo’s primary focus is on content analysis and social media monitoring, which may not be suitable for businesses that require a broader marketing approach.

Future Scopes:

1. AI integration: BuzzSumo may integrate AI technologies to provide more accurate and personalized insights and recommendations.
2. Enhanced reporting: BuzzSumo may offer more in-depth and customizable reporting features, allowing businesses to gain better insights into their content performance.
3. New data sources: BuzzSumo may add new data sources, providing more comprehensive insights into content performance and social media trends.

Overall, BuzzSumo is an excellent tool for businesses looking to improve their content marketing strategies. However, its pricing plans may be a deterrent for small businesses, and its limited focus may not be suitable for businesses with diverse marketing needs.

ClickFunnels

ClickFunnels is another tool that you must use. It allows you to create a sales funnel that converts in just a few minutes. The easy drag-and-drop platform and templates make the process even faster. The best part? Templates are designed by the site based on what has actually worked in the past for other companies. Features include but are not limited to, sales funnels, membership funnels, auto-webinar funnels, and email integrations.

Benefits:

1. Easy to use: ClickFunnels offers a user-friendly interface, making it easy for businesses to create marketing funnels without any coding or technical skills.
2. All-in-one platform: ClickFunnels is an all-in-one platform, providing everything a business needs to build, test, and launch marketing funnels.
3. Saves time and money: ClickFunnels eliminates the need for a business to hire a team of designers, developers, and marketers to create a marketing funnel, saving time and money.
4. Highly customizable: ClickFunnels allows businesses to customize their funnels to match their brand, goals, and audience, making them more effective in converting leads into customers.
5. Integrations: ClickFunnels integrates with a wide range of third-party tools and services, such as email marketing services, payment gateways, and analytics tools, making it easy to manage and track campaigns.

Advantages:

1. High conversion rates: ClickFunnels is designed to optimize conversions, resulting in higher conversion rates and more sales for businesses.
2. A/B testing: ClickFunnels allows businesses to test different variations of their marketing funnels, enabling them to identify the most effective elements and optimize their funnels for better results.
3. Lead generation: ClickFunnels offers a range of lead generation tools, such as opt-in forms and pop-ups, making it easy for businesses to capture leads and build their email list.
4. Analytics: ClickFunnels provides detailed analytics and reporting, enabling businesses to track the performance of their marketing funnels and make data-driven decisions.

Disadvantages:

1. Cost: ClickFunnels can be expensive for small businesses and startups, especially if they have a limited budget for marketing.
2. Learning curve: ClickFunnels has a learning curve, and businesses may need to invest time in learning how to use the platform effectively.
3. Limited design options: ClickFunnels offers limited design options, and businesses may need to hire a designer to create custom designs.

Future scopes:

ClickFunnels is a powerful tool that can help businesses streamline their marketing efforts and improve their conversion rates. In the future, ClickFunnels is likely to continue to evolve and offer new features and integrations, making it an even more valuable tool for businesses looking to grow their online presence and increase their revenue. As businesses continue to shift their focus to online marketing, ClickFunnels is well-positioned to remain a popular and effective platform for creating marketing funnels.

Canva

The last tool that you must use is Canva, which is used to design beautiful imagery. When you share your latest blog post, you want to make sure it has some high-quality images to go along with it, so people are more likely to click. Canva comes with pre-built templates and layouts, making it easy to create something that your readers will love.

As a professional copywriter and content writer, I can tell you that Canva is an excellent tool for businesses looking to enhance their content marketing efforts. Here are the benefits, advantages, disadvantages, and future scopes of using Canva:

Benefits:

1. Ease of Use: Canva is user-friendly and easy to use, making it accessible for businesses with limited design experience.
2. Cost-Effective: Canva offers a free plan that provides access to basic design features. Even the premium plans are affordable and cost-effective.
3. Time-Saving: Canva provides ready-made templates, graphics, and fonts, which saves time and effort.
4. Customizable: Canva allows for easy customization of design elements, enabling businesses to tailor their content to their brand.

Advantages:

1. Versatility: Canva can be used for various design needs, such as social media graphics, marketing materials, presentations, and infographics.
2. Collaboration: Canva’s team features allow businesses to collaborate on design projects with their team members.
3. Integrations: Canva integrates with various social media platforms, email marketing tools, and content management systems.

Disadvantages:

1. Limited Features: While Canva is a powerful tool, it may not have advanced features found in other design software.
2. Brand Consistency: Without proper brand guidelines, businesses may struggle to maintain brand consistency across their design projects.

Future Scopes:

1. AI Integration: Canva may incorporate AI features that provide design suggestions and streamline the design process.
2. Video Design: Canva is continually adding new features to its platform, and it may soon include video design features.
3. E-Commerce Integration: Canva may integrate with e-commerce platforms, allowing businesses to create product visuals and listings.

To summarize, Canva is a valuable tool for businesses looking to elevate their content marketing efforts. Its ease of use, versatility, cost-effectiveness and customization features make it an excellent choice for small and medium-sized businesses. However, it does have limitations in terms of advanced features and brand consistency. Overall, Canva has a bright future in the content marketing industry, and we can expect more features and integrations in the years to come.

Wrapping up!

In conclusion, using the above tools will make content marketing more manageable and successful in 2023. From measuring your online influence to designing beautiful imagery, each tool will help take your content marketing to the next level.