B2B content syndication is anticipated to be a key component of successful marketing plans in 2023 and beyond. Marketers claim that producing high-quality leads through content is the biggest difficulty facing the industry right now, not just in the near term but also in 2023.
Finding the appropriate, high-value channels and services has become more crucial to marketing return on investment (ROI) and conversions as many marketers struggle to generate demand for their content. This article describes B2B content syndication and how it may boost the production of high-quality leads for B2B content marketing.
Important Learnings from the blog:
- High-performing content is republished through third-party channels and platforms as part of B2B content syndication.
- To produce high-quality, closer-to-purchase leads and increase content ROI, B2B marketers utilize content syndication.
- For the effectiveness of lead filtering, multi-touch campaigns, and scalability, content syndication networks that are dedicated have proven to provide effective service features.
A piece of content, be it written or any other form, never has stayed in the original spot, where it had been first published. From the place of origin, content goes all the way through being published on multiple platforms, to sharing and also updating at many places. Some of the content is even republished on various syndication platforms.
It might be intimidating for a content producer to syndicate material. On the one hand, content syndication may aid in gaining more visibility and provide extra backlinks that boost traffic to the site and persuade Googlebot that a site is reliable. Google, on the other hand, penalizes duplicate material, and authors risk having their content fall in the SERP (search engine results page) ranks.
Considering the potential for increased audience traffic and lead generation, syndicating content remains a viable strategy for publishers, provided they take the necessary precautions to limit potential risks.
What exactly is Content Syndication?
To simply understand what content syndication is, let’s assume you published a piece of content on your website. If a third-party website republishes this, this is where content syndication comes into the picture. The content can be in any form of digital content, which may include videos, infographics, blog posts, articles, and more. Content syndication is better understood by the term ‘barter system’, where people used to exchange goods in return for goods. This is one of the best methods, where the creator of the content gets free organic clicks and visibility along with healthy backlinks.
In the media, syndication is nothing new. Before the internet, widely read newspapers and magazines occasionally published syndicated content created by smaller media and independent authors. They both gained. The little player gained access to a much larger audience and, perhaps, some degree of notoriety; the big publisher received additional content without having to spend money on its creation.
Large and small publications alike like syndicating content since it enables them to provide their audience with up-to-date content. As it exposes their name to a new audience, the original writers also gain from this technique. Win-win situation.
Despite the fact that they may appear to be identical, content syndication and guest blogging are distinct from one another. A guest post is a brand-new article that has been written just for one publisher. Using the exact same piece of material and republishing it on several platforms with permission is what is meant by syndicated content.
Top 5 Ways to Syndicate Content
- Republish your most recent or most successful articles on larger, more popular, and more authoritative websites.
- Share outdated material on websites with a similar readership and authority as yours.
- Post as a guest on a more popular website and syndicate it afterward on Medium or LinkedIn.
- Get syndication on websites that naturally take your material.
- To have your work published in well-known magazines, use premium services like Outbrain and Taboola.
To cut short your complications and research, we’ve brought you the top 14 effective content syndication platforms in 2023.
- Medium (Free)
- Quora (Free)
- LinkedIn (Free)
- SlideShare (Free)
- Reddit (Free)
- Tumblr (Free)
- Pinterest (Free)
- Business2Community (Free)
- Outbrain (Paid)
- Taboola (Paid)
- Zemanta (Paid)
- Content.ad (Paid)
- RevContent (Paid)
- Sharethrough (Paid)
For your convenience, we’ve gathered a list of the top content syndication platforms:
Content Syndication for Infographic
Together with textual data, it is also easy to syndicate visual data like graphs and infographics.
Uploading images can help you create a clientele profile in the community.
By taking the embed code you provide and pasting it onto other websites, your audience may easily share your infographic or chart with others.
It is feasible to create visual media other than infographics. Visual material is also prominently incorporated on landing pages.
Moreover, tools like Unbounce make it simple to create interesting landing pages.
With the aid of programmes like Unbounce, it is also feasible to create visually appealing landing pages. You may create landing pages using its straightforward drag-and-drop page designer without having any prior coding knowledge.
Content Syndication for Video
Publishing companies producing digital videos must have a distribution strategy. Via video syndication sites like YouTube and Ooyala, distribution partners may be reached and interacted with most effectively.
Syndication on its own, though, is insufficient. It has to be properly optimised in order to draw in more readers.
Try VidIQ if you’re wanting to accomplish this. You can evaluate the effectiveness of your films, perform keyword research, and find out who your competitors are with this content marketing system.
Also, it provides you with information on current trends so you can create material that is more likely to interest your viewers.
Using LinkedIn for Content Syndication
Businesses have a higher chance of gaining new clients and growing their current clientele thanks to LinkedIn.
Because it enables users to share material for free and for a charge, the platform is one of the top syndication networks.
Dynamic display advertisements, sponsored content, and InMail are all part of the paid distribution.
Leveraging Medium for Content Syndication
In addition to writing, Medium also lets users post media files directly, including pictures and videos.
It’s a platform where both well-known writers and emerging talent may submit essays on any topic, letting readers discover fresh viewpoints.
Everyone is welcome to sign up and utilise the Medium platform for free. Authors might choose to produce their own anthologies or collections of stories or to contribute to collections that have been edited by others.
Using Slideshare for Content Syndication
Slideshare is a network of connections on LinkedIn that offers a variety of knowledge in several subjects.
Users may work together to create illuminating and instructive demos.
With more than 18 million files posted over 40 categories, it is presently among the top 100 most frequented websites in the world. SlideShare is used by more than 80 million professionals to find knowledge from experts on any subject.
Using Quora as a Content Syndication Platform
Professionals and business entrepreneurs may display their expertise and abilities on Quora.
A person’s online reputation and marketability may increase if they establish themselves as an authority in their industry.
This implies that it acts as a gathering place for people to come together who have questions and want to connect with others who can provide the answers they seek.
Using Outbrain for Content Syndication (Paid)
Major websites including CNN, People, and ESPN display advertisements from the content marketing platform Outbrain.
Over 557 million people use Outbrain each month all across the world. It’s an excellent tool for businesses to utilise to track consumer data, find new clients, and boost revenue.
Taboola as a Content Syndication Platform (Paid)
Taboola, a tool for finding fresh material, gives prominent positioning on well-known regional websites.
Publishers and marketers may spread material using the technologies it offers to raise engagement and, eventually, income.
One of the greatest syndication networks is Taboola, which provides tailored content to 1 billion consumers each month.
Scoop.It for Content Syndication (Paid)
Scoop. For organisations and professionals, it is becoming a vital tool for information delivery.
With the rise of social media and SEO, content is ultimately what strengthens their online presence, defines their specialty, and aids in bringing in new customers.
Using Stumbleupon for Syndication
The second most well-liked syndication network that we recommend is StumbleUpon.
You may monitor other users’ activities, save pages for later reading, and share your own works.
Moreover, bookmarks may be created and popular articles, images, and videos on the trend can be accessed.
Moreover, sponsored stumbling is available on StumbleUpon for business use.
Tumblr
A real-time feed of the blogs the user is presently following is shown on the Tumblr dashboard.
These posts will always be accessible and open for your convenience to remark on.
Every project may have a section all to itself, simplifying organising and categorization.
Audio Syndication
The interest of listeners in audio presentations is high.
Marketers may distribute their material as podcasts via audio-sharing websites like SoundCloud and iTunes.
With audio/radio marketing, targeted audiences may be reached at a lesser cost. Each target market that your company is trying to reach can be helped by a radio station.
Reddit has become an essential component of culture all across the world as a result. Due to its comprehensiveness, it has the ability to reach a large audience every day.
Geek culture enthusiasts adore Reddit for a reason.
It includes just about every subject conceivable.
Every topic that interests you may have a subreddit dedicated to it, whether it be programming, molecular cooking, or theoretical physics.
Facebook Business
Facebook Business offers a variety of paid and free advertising solutions that businesses and organizations may use to raise brand awareness, generate interest, and improve sales.
Important information about your business, products, and events may be found by customers on your Facebook Business Page.
Final Wrap-Up!
In conclusion, content syndication is an excellent way to increase your content’s reach and generate more traffic to your website. By utilizing the top 14 platforms for syndication in 2023, you can get your content in front of a larger audience and boost your brand’s visibility online. However, it’s important to remember that not all platforms are created equal, and you should take the time to research and choose the ones that best align with your goals and target audience. With this content syndication guide, you’ll have a solid foundation to start from and can begin leveraging the power of syndication to grow your online presence. So don’t miss out on this opportunity – start exploring content syndication today!
