Coleda Pvt Ltd

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Content Strategy

Content is one of the most valuable Asset of your business,
You just need an Efficient Strategy to manage it.

Content Strategy

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You would have heard about the importance of content creation in terms of business growth, but our professionals understand that for a great content you must have a well-planned purpose. Below are a few elements that you should include while strategizing content.
Content strategy pretty much indicates management of any tangible media that is been created and owned by you; be it written or visual. Content strategy is just a small chunk of your huge marketing plan that constantly keeps defining you, for instance, who you are, what are your expertise areas, etc.

COLEDA B2B with its team of highly experienced and skilled professional writers

Process Cycle for

Creating Content Marketing Strategy

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How do we create content, the COLEDA B2B style?

1. Define Your Aim

Our professionals understand the importance of time and thus prefer first developing a content marketing plan with what and why. This strategic planning makes their entire journey from creating to publishing very easy along with saving a lot of their time.

2. Conduct Persona Research

In order to create a thriving plan, you must clearly identify our target audience for your content or in other words buyer personas, especially if you are new in the market. Identifying your audience will help you offer them relevant content that they are looking for.

3. Run An Audit

A number of marketers will start off with blog posts, but if you seriously want to go forth and try creating other types of content pieces, mull over which ones would you and your audience be benefited from. For instance, if you regularly work on only written words try throwing some videos or ppts.

4. Prefer Having A Content Management System (CMS)

Having a CMS in place for creating, managing, and tracking your content can make your daunting task a lot easier. And if you have a CMS showing analytics your job becomes even easy as you know the type of content your audience is consuming and hence you can strategize accordingly.

5. Publish And Manage Your Content

Your marketing approach must go beyond just creating what your audience wants to read. You should also be able to manage your calendar for publishing and promoting your content through several channels.

A great content strategy should always start with understanding your target audience and the number of people you are creating your content for. As your business can have one or more types of customers, your content strategy can also cater to one or more types of viewers. By diversifying content types as well as channels you will be able to deliver different content to every audience type to engage everyone with your business.
Mostly, your business offering will solve your target audience's problem. The only thing you need to make your viewers realize this is by coaching them through your content so that they can start identifying and addressing it. A sound strategy for content always supports people on both the sides of product or service: those who still are trying to figure out what exactly their challenges are, as well as those who already are using the product or service to prevail over their challenges.
Your competitors are probably having a similar product or service as yours which means your potential buyers will try figuring out what makes your offering different from your competitors. This is where content will play a crucial role. If your content seems to your viewers worth listening to they might probably consider it worth investing in your product.
After deciding on the topic you need to identify the best-suited format to design your content. May it be infographic, video, blog post, white paper or case study.
Alike content creation, publishing can also be done in different format. You just need to be ascertain where to publish and when.