Undoubtedly, SEO is one of the most underappreciated aspects of marketing. Having said that, brands would disappear from the digital landscape without SEO, missing out on fresh opportunities for growth.
For many B2B businesses around the world, SEO is still a major challenge. Numerous businesses continue to swarm the internet in order to expand their reach, visibility, and scale. Ranking for relevant keywords becomes more difficult as the number increases exponentially.
As a business owner, you understand the importance of having an effective digital marketing strategy in place. Search engine optimization (SEO) is a critical component of any such strategy, as it helps improve your website’s visibility and drives more organic traffic to your site. With the ever-evolving digital landscape, it’s important to stay on top of the latest SEO trends to ensure that your B2B business continues to thrive in 2023.
Even though getting a good search ranking for a relevant keyword is not easy, staying up-to-date on the latest trends can help you get closer to your ideal ranking.
SEO, being a highly evolving sector of digital marketing, being an SEO expert isn’t easy. You need to constantly keep on evolving & adapt to the ongoing trends of the search engines. Moreover, the search engines keep changing their algorithms, and as a result, the best practices to tackle these changes also need to change persistently.
Here’s what we’ve got for your B2B business, the top 5 SEO trends that would help you hold a better grip amongst other competitors. We’ve compiled and examined a number of SEO trends that are likely to reshape the B2B industry in 2023.
1. Focus on Voice Search Optimization
With the rise of virtual assistants such as Siri, Alexa, and Google Assistant, voice search is becoming increasingly popular. In fact, recent studies have shown that 55% of households are expected to have a smart speaker by 2022, and by 2023, it’s estimated that 30% of all web browsing sessions will be conducted via voice search. This means that businesses need to start optimizing their websites for voice search if they want to stay ahead of the competition. To do this, you should focus on creating long-tail keywords, improving your website’s content, and ensuring that your website is mobile-friendly.
2. Emphasize Local SEO
Local SEO is becoming increasingly important for B2B businesses, as more and more customers use search engines to find products and services in their area. To improve your local SEO, you should focus on optimizing your Google My Business profile, adding location-based keywords to your website’s content, and creating local business listings on directories such as Yelp and TripAdvisor. You should also focus on building high-quality backlinks from local websites and directories, as this can help increase your website’s visibility in local search results.
3. Pay Attention to Artificial Intelligence and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are rapidly changing the SEO landscape, and businesses need to adapt if they want to remain competitive. For example, Google’s AI-powered algorithm, BERT, now processes a large portion of the world’s search queries and is helping to provide more relevant search results. As a result, businesses need to focus on creating high-quality content that is optimized for natural language processing and is easy for search engines to understand.
4. Invest in Technical SEO
Technical SEO refers to the behind-the-scenes optimization of your website, and it’s becoming increasingly important in 2023. This includes optimizing your website’s structure, improving its loading speed, and ensuring that it is mobile-friendly. You should also focus on fixing any broken links and implementing schema markup, as this can help improve your website’s visibility in search results.
5. Utilize Video SEO
Video SEO is becoming increasingly important for B2B businesses, as more and more customers are turning to video for information about products and services. To improve your video SEO, you should focus on creating high-quality videos that are optimized for search engines and embed them on your website. You should also focus on building backlinks from high-quality video sharing websites such as YouTube, as this can help improve your website’s visibility in search results.
Now that you are familiarized with the current trends of SEO, you also should get to know about the implementation using some of the tools that should be included in your SEO strategy in 2023:
1. Google Analytics
This free tool helps you track your website’s traffic and provides valuable insights into how visitors are interacting with your site.
2. SEMrush
This comprehensive SEO tool provides valuable insights into your competitors’ SEO strategies, keyword rankings, and backlink profiles.
3. Ahrefs
This powerful SEO tool provides in-depth analysis of your website’s backlink profile and helps you identify new link building opportunities
Bonus Tips:
1. No More Third-Party Cookies
Google has officially announced that starting in 2023, its own Chrome browser will start to disable third-party tracking cookies.
Now, B2B companies must create their own data hub in order to create their digital marketing strategies, including their SEO initiatives. By keeping an eye on your own online activity, studying user behavior, and figuring out why people consume certain types of content, you can collect “first-party data.”
Performance reporting must be changed to account for GDPR cookie policies, which demand user consent for analytics tracking. After implementing such policies, we noticed a sizable decrease in the correlation between GA traffic and search console traffic.
2. Do not forget E-A-T
Seems confusing, right? Nothing to worry about. E-A-T, in the SEO space, stands for knowledge, authority, and reliability. Since EAT has long been a big deal, there is no reason to believe that will soon change.
To get better rankings for YMYL (Your Money or Your Life) pages, you should concentrate on increasing your authority in your niche.
Here are some of our essential recommendations for applying the E-A-T strategy to B2B SEO:
- You should focus more on your B2B buyer’s journey while working on your content strategy.
- Your content should be genuine, accurate and should be backed by actual facts.
- Leverage the use of trust indicators such as the HTTPS security protocol, SSL certificates, and other contact details.
- Cite reliable sources in your writing and include links to them; it will generate extreme trust between you and your audience.
- Create crystal clear T&Cs and policies and actively post them.
3. Creating FUNNEL-Specific Content
To attract and nurture quality leads, create content that is relevant to where your audience is in the sales funnel. Focus on producing original research, case studies, presentation videos, whitepapers, podcasts, and more if they are pretty close to the decision stage in the funnel.
Such content is necessary for assisting users on their journeys. A very effective SEO strategy can involve using educational content, such as pillar pages, for broad keywords that customers use frequently at the top of the funnel.
Conclusion
Given how quickly the field of online search is developing, B2B companies now more than ever need to stay on top of new SEO trends. E-A-T, user experience, and excellent content that matches user intent must be prioritized in today’s world.
Continue to enhance your target audience’s user experience while making sure that all pertinent content is properly marked up with Schema. You can maximize the value of all other SEO efforts and give your website the best chance for long-term SEO success by giving these projects a top priority.
