The internet has changed the way we live and do business. In just a few clicks, we can research just about anything, access different kinds of content, contact customers and potential clients, watch videos, look at photographs, and a lot more. If your company is not present on the web yet, you will miss out on large number of opportunities. You must have a website if you want to capture new clients as well as attract existing ones. There are many benefits associated with having a website, including boosting conversion rates and increasing revenue.
The internet is amazing and continues to change how we interact with one another, share knowledge, and lead fulfilling lives. This could be done to purchase something, use a service, read a blog, have fun, or for a variety of other purposes. With the rise in number of online users, even businesses are bound to take their services accessible to their audience online. Social media presence on a website has grown increasingly important. And if it happens that your business isn’t on the online space, you probably are losing a majority of the prospects as this would hamper your business growth and opportunities. Having a website for your business is the top priority of today’s world.
Although promoting your website is essential for every business, if you are still struggling with budget constraints, you surely may want to read further. We attempted to cover the major methods that you must include in your promotional strategy, whether you have a limited budget or not. Let’s quickly deep dive so you can start your promotional journey ASAP! But before that, let us first understand why website promotion is essential for you in the first place.
Why is it important to promote your website?
You must advertise your website if you want people to find it. Consider this: if you don’t tell them about your website, how will they find out about it? Promoting your website is crucial if you want to boost traffic to it and make it more visible online.
You can promote your website in several ways. SEO, social media marketing, and content marketing are some of the most popular. However, just because certain techniques are common doesn’t mean you have to use them. There are also a tonne of additional ways to advertise your website, some of which are even cost-free!
The best practises include making an effort to link these activities with your more extensive SEO efforts and making sure you are choosing what makes sense for your audience.
What if you’re short on budget?
Even while promotion might be costly, you can nevertheless promote your website on a small scale budget. In actuality, there are several free ways to advertise your website. It only requires a little ingenuity and work.
List of 10 Free Ways To Promote Your Website
1. Build a creative SEO Strategy
One of the best and least expensive ways to advertise your website is through SEO. Online information and tools for SEO are widely available for free. You can always increase the amount of visitors to your website with a little bit of research. Although SEO is a crucial component of website advertising, you should not solely use it.
2. Adapt Current Content to New Channels
Do you have any successful blog posts or articles already? If so, take into account adapting them for different channels.
You might convert a blog article into a video or an infographic, for instance. This is a fantastic method to extend the usefulness of your material and expose it to new audiences. A link to the website isn’t the only way to advertise a blog article. It might be a stand-alone social media post, an infographic, or a link in a different article. Choosing how and where to market your material is a key component of the repurposing strategy. Will emails including it be sent? Maybe a post on social media? You may better plan your content by developing a strategy for how you want to use each piece you produce. The best way to spread the news once you’ve made a decision is by using tools made for that purpose. See this list of typical promotion tactics.
3. Share Your Thoughts On Websites Like Reddit and Quora
Discussion boards are a fantastic medium for spreading the word about your website. They help you establish yourself as an expert in your field and gain exposure to a wider audience. It’s important to contribute meaningfully to online discussions rather than simply pushing your own agenda while participating in forums. Users on the social news website Reddit are known for their high levels of participation and engagement. You may also spread the word about your site on Quora. You may monitor the web for mentions of keywords related to your industry, for instance. Then, participate in the discussion by adding a link to your website and any pertinent information you feel would be useful to the group. Promoting items for online stores might benefit greatly from participating in such discussion boards in order to gather immediate feedback from customers. The market reception of your product may be gauged through both good and negative feedback.
4. Create Resources that are Freely Accessible
In general, people like gifts that don’t cost anything. Making useful tools and materials available for free can attract more visitors to your website. You’ll be doing a service to your visitors while also increasing your site’s popularity. In any case, who wouldn’t want that? Books, forms, checklists, and even quizzes may all be found online for free use. Just be sure to spread the word about your giveaways everywhere you can. Freebies are great, but you need to make sure they’re relevant to your target demographic. A quiz, for instance, might not be the best choice for an intricate B2B customer but would be perfect for a laid-back audience.
5. Create a fresh new Google Business Profile
Using Google Business Profile, a free service from Google, you can control your company’s internet reputation without breaking the bank. If you want to rise in the local SERPs, this is crucial. Making a Google Business Profile is simple and takes little time. Simply check out the link and do as instructed. Don’t forget to provide important details about your company such its location, hours of operation, and website. You may gain an advantage over the competition in the local map packs of the search engine results page (SERP) by claiming and optimising your Google Business Profile.
6. Create or Revamp your Email Marketing Strategy
Email marketing is a great way to promote your website. Not only is it relatively inexpensive with a great ROI (return on investment), but it’s also an effective way to reach your target audience. If you don’t have an email list yet, now is the time to start building one. There are many free resources and tools available that can help you get started.
Some popular tools include:
- HubSpot Email Marketing
- Mailchimp
- Omnisend
- MailerLite
- Sender
- SendPulse
- Sendinblue
- Benchmark Email
Sending out consistent updates is easy if you have an email list. Make every email count by catering to your niche and providing helpful content. A call to action (CTA) that prompts readers to check out your website is also essential.
7. Initiate Guest Posting of Blogs
Having someone else write a blog post about your site may do wonders for traffic. You will be able to establish yourself as an expert in your field while also expanding your audience. When guest blogging, it is important to produce high-quality, audience-specific material. As part of your author bio or the body of the guest post itself, you should provide a link back to your website.
8. Consider using Outreach Marketing
Advertising your website through outreach campaigns is quite effective. Networking entails making contact with related companies and individuals to solicit endorsements of your material. Getting your name out there in this way might help you connect with a wider audience. Each request you make in your outreach efforts should have a unique tone and tone. As a thank you, you need to provide something of value, such a guest article or an infographic. Check out this collection of outreach resources if you’re at a loss as to how to launch your marketing campaign.
9. Promote your website on every piece of collateral you create
If you’re going to promote your website, you may as well make it the focal point of everything you produce. Typical examples include email signatures, flyers, and business cards. You need to ensure that people have no trouble locating your site.
One easy approach to get the word out about your website is to simply include the URL in all of your advertising. It’s also a good strategy for getting people to visit your website.
10. Get Listed in Regional Directories
Promoting your website using regional directories is really effective. You will be able to establish yourself as an expert in your field while also expanding your audience. It is important to provide important details about your company, including its hours of operation, address, and website, when adding it to a local directory.
Bonus Tip:
Use Social Media to Communicate with Your Target Audience
One of the best ways to interact with your demographic is through social media. Updates, content promotion, and queries may all be handled via social media. Be sure to keep communicating and interacting with your audience.
Here are a few methods that have been effective in increasing participation:
- Inserting questions into your post
- Resolving queries raised by readers of your post
- When responding to criticism, it’s ideal to offer a way to continue the debate away from the internet.
- Publishing at least once a week
Selecting the most appropriate social networking site is crucial. Some sites are better than others. Facebook and Twitter, for example, are great for disseminating news and other information. To effectively promote content, you should use other channels like LinkedIn and Instagram. There are also demographic differences amongst social media networks. A B2B company may locate its demographic on LinkedIn, while a home services offering might do better on Facebook.
The trick is to zero down on the service that complements your company most effectively. Once you’ve settled on the optimal medium, you may begin communicating with your intended audience.
Final Wrap-up
These are just a few of the many ways you can promote your website for free. By implementing some or all of these tips, you’ll be well on your way to driving more traffic to your site.
The best way to find success is to be sure that you go in with a set strategy and definition of success. This way, you can determine if you are getting a good ROI, need to change your tactics, or if that promotion method isn’t for you.
Just remember to be patient and consistent with your efforts. “Fair and softly goes far”, and so would your website success.
