A new partner solution for Amazon Web Services’ AWS Clean Rooms was introduced by LiveRamp today (AWS). Customers may now leverage LiveRamp’s identity resolution and transcoding capabilities within AWS Clean Rooms, demonstrating the company’s dedication to assisting companies in enhancing their customer intelligence through more precise and secure data sharing.
AWS Clean Rooms, a new analytics solution, was introduced in November at AWS re:Invent 2022. It assists businesses from many sectors and their partners in simply and securely analyzing and collaborating on their collective datasets without sharing or disclosing underlying data. Brands, agencies, and publishers can now more easily connect and enrich diverse first- and second-party data sources thanks to LiveRamp’s embedded transcoder and identity resolution solutions for AWS Clean Rooms. This enhances their capacity to create, connect with, and convert high-value audiences across media channels.
“Support for AWS Clean Rooms gives customers a powerful approach to more effective media measurement and planning, fueled by access to new audience insights from key partners. Our continued work with AWS allows LiveRamp’s person-based identifier to be used as a key to connect data and drive more impactful audience modeling and planning for global clients, ensuring they can extend the utility of data safely and securely,” said Katrina Cho, Head of Cloud Partnerships, at LiveRamp.
In addition to identity resolution technologies that improve the volume and accuracy of connections between brands and their media partners, LiveRamp’s fundamental identity solutions for AWS Clean Rooms provide a number of other capabilities. By enabling long-lasting, collaboration-specific identifiers, LiveRamp’s identity solutions in AWS Clean Rooms improve the precision of record-level analytics and reduce the danger of consumer personally identifiable information (PII) or brand-specific customer IDs exposure.
“We’re delighted to bring our mutual customers the capability to more securely collaborate with one another in AWS Clean Rooms to derive insights, deliver more personalized customer experiences, and more effectively measure marketing outcomes leveraging LiveRamp’s market-leading identity resolution capabilities,” said Adam Solomon, Head of Worldwide Data Collaboration & Interoperability Solutions at AWS. “Our customers are motivated to protect consumer data and improve addressability and measurement across channels and touchpoints. We are confident that LiveRamp’s breadth of adoption across the advertising industry combined with the large community of AWS customers and partners actively seeking to collaborate in AWS Clean Rooms will set the stage for a new and more durable paradigm of interoperability.”
Customers and their partners may more easily analyze and work together on their shared datasets using AWS Clean Rooms to obtain audience insights, advertising measurement, and advertising attribution without disclosing or sharing the underlying data. AWS Clean Rooms now makes it simpler for AWS customers to collaborate with one another without having to migrate data out of AWS or load it onto another platform due to the large number of businesses that store data on AWS, including top brands, media publishers, and their collaborators.
AWS Clean Rooms is one of 150+ AWS Partner offerings that are highlighted in AWS for Advertising & Marketing, a comprehensive set of purpose-built AWS services, AWS solutions, and offerings to help customers innovate more quickly, run more smoothly, and collaborate across five solutions areas: audience & customer data management, privacy-enhanced data collaboration, ad intelligence & measurement, ad platforms, and digital customer experience.
