AiFi, the most flexible AI platform that enables retailers to cost-effectively deploy autonomous shopping solutions, was selected by Phoenix Raceway to further expand its autonomous retail technology following a test launch with AiFi and Amazon Go systems at the 2022 NASCAR Cup Series Championship in November to use. AiFi has been such a success that Phoenix Raceway will be bringing back the AiFi store for the next NASCAR race in Spring 2023.
In addition to in-store engagements at convenience stores, major grocery retailers, campuses, transportation hubs and more, AiFi has also garnered attention selling food and beverages at sports stadiums with engagements at Detroit’s Ford Field and Miami’s Hard Rock Stadium. The NASCAR Championship is her second race car presence after unveiling a frictionless Express Shop in partnership with Verizon 5G at the Miami Grand Prix in May.
“As AiFi continues to work with major venues, we are excited to have the opportunity to continue working with NASCAR and Phoenix Raceway to bring a new and convenient experience to fans,” said Steve Carlin, CEO of AiFi. “Race-goers are looking for faster transactions, more convenient concessions and limited human contact, and our solution delivers all of this for sports fans and event-goers who don’t want to spend a lot of time out of their seats.”
AiFi’s speed of check-out and reduction of long lines ensure a satisfying experience for stadium-goers. Research has consistently shown that the checkout experience is paramount for customers and that long lines are a major pain point, with 39% of shoppers admitting they leave a store because of it. By eliminating the worst part of stadium concessions, attendees can easily and quickly buy the products they want, which actually results in more money for each purchase, according to AiFi data.
“We were impressed with how quickly AiFi was able to get the store up and running,” said Julie Giese, President of Phoenix Raceway, NASCAR. “Our fans enthusiastically welcomed this new way of shopping and were even more excited to be able to get back to their seats faster without missing much of the race fans for future races.”
