AIMCLEAR® today announced the launch of its AI Marketing Lab, an intensive research unit dedicated to tracking emerging AI capabilities, onboarding AI platforms, and building agency tools for rapid deployment and customer success.
The AI Marketing Lab will not only use innovations but also drive them forward, for the benefit of our customers and the industry.
AIMCLEAR® elevates brands to the forefront of technology through integrated marketing and communications.
AIMCLEAR® elevates brands to the forefront of technology through integrated marketing and communications.
“Every corner of the marketing and communications world is changing almost daily with improvements, efficiencies, and new techniques presented by AI,” said Marty Weintraub, Founder of AIMCLEAR®. “Even overnight, the industry is teeming with self-proclaimed AI experts. You spend a few hours using ChatGPT, Midjourney, or any other AI tool, and, voila! Another expert is born. But that is not our approach.”
He added: “The AI Marketing Lab will not only leverage innovation but also drive it, for the benefit of our customers and our industry. Real expertise requires intensive study and in-depth analysis of new technologies by dedicated people who strive to succeed as marketing technology leaders. The AI Marketing Lab will do that.”
The new research unit will:
Build an outstanding AI marketing engine to extract news content that indexes and stores content in a sandbox filtered from a daily fire hose. It is crucial to simply keep up with hourly developments. AIMCLEAR® already conducts extensive tracking of AI messages impacting marketing and related workflows.
Build and extend a large database of inputs (prompts, images, use cases, etc.) self-extracted from the news engine and custom AIMCLEAR® inputs.
Launch the AIMCLEAR.AI web app, a search tool for querying prompts filled in by the self-learning message engine and inserting prompts directly into ChatGPT4 and other emerging prompt-based platforms (including text-to-image and image-to-code).
“Our industry is in the midst of another marketing revolution,” said Weintraub. “But it’s been building for about a decade, and forward-thinking marketers have been following the progress all along. Now, with the AI Marketing Lab, we’re taking the lead to shape what AI will bring to our industry, our customers, and information consumers.”
“To be successful, brands must avoid hype and self-proclaimed gurus, as was the case in the early days of social media,” Weintraub said. “Brands need an informed agency partner like AI Marketing Lab to guide them through the next iteration of AI marketing.”
