ALM, one of the largest information and intelligence companies in the world today, has successfully spun out its Business & Finance division into a newly reinvented B2B media company called Touchpoint Markets. This move is strategic in providing more delivery of data driven contents and marketing solutions to professionals within the legal, insurance financial services and real estate industry.
What Is a Spin-Off?
A spin-off is formed when a company forms a new independent entity by dividing a part its business. In this case, ALM has set up Touchpoint Markets to concentrate on the delivery of specially targeted content and marketing solutions to business professionals.
What Is Touchpoint Markets?
Touchpoint Markets is a new B2B media company that rolls out on ALM’s strength in delivering critical news, data, analysis, marketing solutions and events. The company caters for a community of over 6 million business-minded individuals looking to search, connect and compete in very complex businesses.
Why the Spin-Off Matters
The spin-off makes it possible for Touchpoint Markets to function more agilely and with more focus as:
- Design and present special content relevant to the needs of business professionals.
- Provide innovative marketing solutions for engagement and business growth.
- Incur further into the B2B media landscape and wide its reach and impact.
This strategic move sets Touchpoint Markets in an advantageous position to better serve its audience market and maximize on the breaking emerging opportunities of the B2B media space.
Looking Ahead
As Touchpoint markets enter this new page, the company has a commitment to bring quality content and marketing solutions to business professionals to enable it to succeed in its own world. With an eye on innovation and audience interaction, Touchpoint Markets plans to be a pioneer in the world of B2B media.
