ArcSpan Technologies (www.arcspan.com), a New York-based real-time audience data monetization and optimization company, announced that it has appointed Ben Diesbach as Vice President, Analytics and Data Science and Jose Cabral-Ugaz as Senior Software Engineer has. Ben brings a wealth of experience analyzing programmatic advertising data, while Jose has delivered a range of adtech software products, while ArcSpan remains focused on driving revenue success with addressable audiences for leading publishers and first-party audience data owners.
Diesbach is responsible for leading ArcSpan’s analytics and data science team and delivering artificial intelligence (“AI”) and machine learning audience data solutions as part of ArcSpan’s “Audience Engine” data processing platform. With nearly fifteen years of experience in programmatic data analytics gained at VivaKi/Publicis, Accordant Media (Dentsu), Goodway Group and PMG Digital, Diesbach is a respected digital media veteran who is passionate about using his buy-side experience to Helping Sellers on the Sell-Side Customers move in a rapidly evolving, data-driven media marketplace. Diesbach will report directly to Chris Guenther, ArcSpan’s Chief Operating Officer.
Cabal-Ugaz’s mission is to accelerate the collection, segmentation and enhancement of customers’ audience data, processed and optimized through SSP, DSP and other data and identity technology partners, through ArcSpan’s contextual and behavioral data platform technology. With over ten years of adtech software and product experience honed at AppNexus (Xandr), United Technologies and Kargo, MIT trained Cabal-Ugazis to be an experienced software engineer dedicated to building scalable data technology systems and platforms for display , video and mobile/APP environments . Cabal-Ugaz reports directly to Balaji Rao, ArcSpan’s CTO.
“We are excited and fortunate to have both Ben and Jose join ArcSpan’s growing team. The depth and breadth of ArcSpan’s skilled team strengthens our product solutions and overall customer success,” said Art Muldoon, CEO and co-founder. “I look forward to seeing Ben and Jose expand ArcSpan’s industry leadership as publishers demand more efficient and effective audience data solutions to generate additional revenue,” added Garret Vreeland, CCO and co-founder.
Ben Diesbach commented, “Making better use of first-party data represents a tremendous revenue opportunity for publishers. Today, up to 80% of publishers’ audience data is sub-optimally organized. I see how publishers and retailers can better tailor their audience data to help the buy-side reach the right people and maximize their KPIs through ArcSpan’s purpose-built data monetization solutions. I look forward to working on cutting-edge artificial intelligence and machine learning solutions to help publishers realize the full value of their data efforts to bring the best content to consumers.”
Jose Cabal-Ugaz also said, “I look forward to helping publishers and retailers build greater reach for their revenue operations and unlock the value of first-party data through automation and innovative data tools and processes. ArcSpan’s technology platform, integrated for first-party data transactions across SSPs, DSPs and other adtech partners, represents a game changer for the industry that will outperform legacy solutions and ineffective data decisions.”
