Tech Mahindra, a top provider of digital transformation, consulting, and business re-engineering services and solutions, has been named by Brand Finance, the top brand evaluation company in the world, as having the fastest-growing brand among the top 25 IT services brands in terms of “brand value rank.” The company’s brand value ranking rose four spots over the previous year. This is Tech Mahindra’s highest position in the Brand Finance rating to date. Tech Mahindra’s rating improvement is much more than that of any other brand.
Since the start of the epidemic, the organization’s brand worth has grown significantly, by 66%, and is expected to increase by 15% to USD 3.5 billion in 2022. In order to live up to its slogan of “Connected World. Connected Experiences,” Tech Mahindra, which has an AA+ rating, is included among the Top 7 brands in the world for brand strength.
Harshvendra Soin, Global Chief People Officer & Head of Marketing, Tech Mahindra, said, “Tech Mahindra has always been a brand with a purpose and our people remain our biggest strength. Guided by our refreshed Rise pillars, together we are strengthening our focus on creating a world that is equal, future-ready, and creates value with sustainability at its core. We want to build resilient businesses governed by mindful growth that can not only sustain itself but the communities it exists in. As part of our brand playbook, we remain committed to doing good for the world by bringing real change on the ground, strengthening partnerships to encourage innovation, and delivering stellar experiences to our customers across industries.”
David Haigh CEO & Chairman, of Brand Finance said, “As the swell of digitization during lockdown eased, IT services brands had to recalibrate their brand-building processes and Tech Mahindra has found a great balance. As 5G and Metaverse unfolded globally, Tech Mahindra found itself ahead with its inherent strengths in the Telecom and Communication verticals. I’m glad to see Tech Mahindra’s brand value rise by 15% with 4 ranks jump to 11th place in the Top 25. The brand must continue to embrace its focus on sustainability and diversity while continuing to be solutions focused and innovative.”
As evidenced by its outstanding rating this year, Tech Mahindra is well-positioned to further combine sustainability with digital transformation. It is one of the seven Indian firms that will be listed in the Bloomberg Gender-Equality Index (GEI) for 2022 and has often won the title of Dow Jones Sustainability Indices’ Global IT Leader (DJSI).
