Clinch, the leader in dynamic ad serving and personalization and developer of Flight Control, the omnichannel campaign activation platform, has been recognized by Digiday as Best Marketing Automation Platform. Recognizing the technology that is modernizing media and marketing, the Digiday Technology Awards this year recognized Clinch for their flight control platform.
Designed to solve the grand challenges of the advertising industry, Flight Control provides an intuitive platform that reduces complexity and makes digital campaign activation—from strategy to creative personalization to intelligent ad serving—easy to drag and drop.
Advertisers today are tasked with designing, planning and executing complex campaigns across multiple disparate platforms, each with their own different levels of integration, requirements and measurements. Flight Control leverages proprietary artificial intelligence to enable a single workflow across channels and activations, eliminating issues arising from fragmented collaboration and platforms not inherently designed for advertising.
“We are extremely pleased to receive this prestigious award in such a competitive category,” said Oz Etzioni, CEO of Clinch. “Diving headfirst into new technologies and adapting to the needs of the digital media industry has always been our top priority. We built Flight Control for agencies and brand advertising teams to offer the first truly intuitive interface to create, manage and maintain campaigns across all paid media channels with as little friction as possible. With the customization and flexibility to seamlessly integrate with any partner stack, we can offer both creative and media teams unparalleled power and efficiency.”
Campaigns running through Flight Control save on average more than 3-4 days of setup time, reducing the human error rate to zero and reducing trafficking activation time by 30%. Agencies using Flight Control report a dramatic increase in the percentage of budget devoted to DCO/Personalization, which consistently reports better performance on metrics like ROAS versus traditional campaigns.
Available as a SaaS platform (first of its kind) or managed service, Flight Control enables complex data-driven personalized advertising campaigns, intelligent ad serving and consumer intelligence across all channels.
