CoHost, a leading provider of podcast analytics and audience insights, has announced the debut of its revolutionary B2B Analytics, a potent new tool designed to assist B2B brands and agencies in discovering which businesses are listening to their podcast.
Due to the increasing popularity of podcasting, many B2B companies find it difficult to calculate their return on investment (ROI) and make educated decisions on future content.
“In the world of B2B marketing, data is everything,” said Fatima Zaidi, Founder and CEO of CoHost and Quill Podcast Agency.
“We’re empowering B2B brands with the insights to see whether their podcast is reaching their target market, the ability to connect their podcast to marketing-qualified leads, and the data to justify the ROI of their show.”
CoHost’s B2B Analytics solves this problem by delivering a variety of facts and statistics on the firms who are listening to your podcast along with an exportable list of company details for lead generation efforts.
“We tend to overlook the branded and B2B space when we size the entire podcast industry” added Bryan Barletta, Partner at Sounds Profitable and CoHost consultant, “I truly believe that this space accounts for hundreds of millions of dollars that don’t get accounted for in the IAB estimates. The tools we have today tailored to the B2B space are minimal, which is why prioritizing analytics like insights into the businesses associated with our listeners is a major win for branded podcasts everywhere. I’m excited to see the continued growth and focus from CoHost on providing tools specifically built for such a massive and yet unreported part of our industry.”
CoHost’s B2B Analytics provides a variety of potent features, such as:
- Obtain a full analysis of the firms who are listening to your podcast, including their sectors, average company size, and average revenue split.
- Compare the top firms, sectors, and regions of each episode’s unique audience on the Episode Summary Page.
- Receive a thorough breakdown of the companies and sectors that are listening to each episode, including company size, revenue, and location.
- Export the list of businesses who are subscribing to your podcast in order to discover valuable prospects and enhance lead generation activities.
CoHost consultant Dan Misener, Co-Founder of Bumper comments “‘Who’s listening?’ is one of the most important questions B2B brands need to answer when they measure podcast success. High-quality listener data is critical, so I’m excited about the insights CoHost is able to share.”
“CoHost’s B2B Analytics is a game-changer for B2B brands and agencies,” said Jake Jorgovan, Founder and CEO of Content Allies and CoHost user. “It takes the guesswork out of ROI and provides tangible podcast results, making it easier to justify production budgets to clients, determine whether you’re hitting the right target audience, and build your sales pipeline.”
