Emplifi, the market leader in unified customer experience (CX) platforms, has just announced the debut of a new product called EmplifiTM AI Composer. This product is a tool that creates ready-to-publish social media material and assists organizations in increasing efficiency across all of their online channels. This latest feature is available inside the Emplifi Social Marketing Cloud and is compatible with the OpenAI GPT-3 platform.
The contemporary customer places a premium on digital and social channels of interaction with companies, rather than those favored by the company itself. To succeed in today’s cutthroat and crowded market, brands need to do more than just stay up.
According to Emplifi’s Chief Technology Officer, Todd McCaslin, “Emplifi is harnessing AI technology to make it simpler for marketers to create relevant and engaging social media content suited for their users.” In order to assist professionals to work smarter, “OpenAI GPT-3 APIs have increased software efficiency and accuracy with iterative query and learning capabilities that expedite activities and give insights.”
The instability of the economy might make it difficult to allocate resources to maintain an omnichannel strategy. EmplifiTM AI Composer provides a low-cost alternative to the time-consuming and labor-intensive methods often used to create content, making it an attractive option for organizations that are looking to streamline their operations across departments and budgets. With this solution, social media teams may enter message instructions and choose from a variety of personalization options, including tone, emojis, hashtags, and questions. It then uses the OpenAI GPT-3 framework to produce the desired, publish-ready social media copy after modifying and enriching the source material. Campaign analytics and insights may also be utilized to shape and refine social media tactics.
Emplifi™ AI Composer features include:
- Omnichannel flexibility:ready-to-publish social media content that has been adapted for use on a variety of different social media platforms.
- Human-led content: Options for personalization include the voice or tone used, the usage of emojis, and the inclusion of hashtags or questions related to the audience.
- Real-time performance analytics: keeping an eye on both the trends in the market and the material produced by competitors.
