Market Logic Software, the industry standard for insights management systems, has released a suite of AI-powered consumer insights tools specifically designed for the market research and consumer insight departments of large corporations.
This first product will use the OpenAI Large Language Model and will be released in Q2 2023. It will be the first of its kind to use an AICI assistant that can be integrated into ordinary apps to facilitate 24/7 interactive decision-making for consumer businesses (LLM).
In addition to Market Logic’s expertise in enterprise-level market and consumer information management, this new offering brings generative AI capabilities. With this technology, corporate customers receive comprehensive natural language answers to their market and consumer intelligence queries instead of a list of search results.
Olaf Lenzmann, Chief Innovation & Solution Officer of Market Logic Software, said: “This product will free up valuable resources for insights teams while promoting an insight-driven culture by providing trusted insights that are integrated directly into your day-to-day processes.” This enables companies to improve their decision-making processes and increase the return on investment (ROI) of their research efforts. This next step in AICI allows us to continue working with our customers and partners to create even more effective insight solutions. “
This news continues Market Logic’s tradition of pioneering new approaches to the insights business. Clients such as Nike, L’Oréal, Mercedes-Benz, Phillips and Unilever have benefited from the company’s Insights engagement platform, which acts as a central hub for organizing and accessing all of a company’s knowledge resources, conducting original research and communicating serves with all relevant business prospects.
Several large Fortune 500 companies have signed up as Market Logic “Lead Users” for the AICI Assistant product’s limited beta program. Later this year, the company intends to launch the product globally.
