Truly an incredible recognition for the realm of public relations and marketing, has Hahn, the popular predictive marketing and PR firm out of Austin, Texas been awarded, the 2025 Digital PR Agency of the Year by PRovoke Media. This distinguished award celebrates Hahn’s pioneering use of data science & predictive analytics with traditional digital PR strategies establishing a new benchmark in the industry.
What Is PRovoke Media?
PRovoke Media, previously the Holmes Report, is a worldwide reputable medium that offers hard news, analysis, and insight regarding the sector of public relations and communication. Annually, they carry out a serious review exercise which helps them to pick and reward the best PR firms in North America. The 2025 awards attracted over 150 submissions and 50 meetings with best PR firms within the U.S. and Canada leading to the selection of Hahn among the leaders in digital rules.
Hahn’s Innovative Approach
With its establishment in 1974, Hahn has seen itself transformed from a traditional PR agency to a modern firm that combines leading creative strategy and sophisticated data analytics. During the tenure of Principal Jeff Hahn, the agency has taken important steps toward integrating technology into its services.
One interesting development was the launch of Hahn Labs, a company focusing on a new way of understanding brands’ return on investment from marketing activities (ROMI). The first Hahn Labs product, the Earned Lift Model (ELM), uses econometrics and data engineering to determine the value of earned media against primary variables such as sales, employee retention and shareholder value.
In addition, Hahn’s formulation of the 3D Model; a predictive framework of marketing focusing on data, design and delivery has resulted in a phenomenal 54% increase in organic revenue from 2022 to 2024.
Impactful Campaigns and Collaborations
Successful partnerships with giant brands have been the result of Hahn’s innovative strategies. One striking example is when they teamed up with Whataburger and Hahn was assigned to gauge the sales’ effect of earned media integration in several channels. The analysis showed that earned media made an additional $6.8 mil in deals for sales, equal to an astounding 23X on investment.
Looking Ahead
As a way to serve its quest for innovation, Hahn will release FuseLight, a generative AI tool that will take brand partnerships to another level, and predict the media potential of co-marketing initiatives. This next launch represents Hahn’s commitment to keeping the leading edge in digital PR and marketing technology.
Conclusion
This is apparent in PRovoke Media naming Hahn the 2024 Digital PR Agency of the Year. Their innovative approach makes them stand out in the PR industry with a competitive game plan and a new benchmark to the profession. Building on a foundation of outstanding innovation and meaningful results, Hahn has an ideal profile for setting the tone for the future in digital PR.
