The online platform of Xperiti uses AI technology to hire specialists from over 90 sectors and 130 countries in real time, enabling customers to swiftly and effectively surface subject-matter expertise. By establishing a sizable, international B2B Expert Insights Platform, this purchase would significantly increase Ipsos’ efficiency, and speed for hiring experts, expand and optimize its B2B research capabilities, and move into adjacent products.
Yadin Soffer, Xperiti CEO, and Founder says, “Our platform’s capability to recruit experts in real-time, powered by scraping and natural language processing (NLP) technology, combined with Ipsos global scale and research capabilities, will allow us to redefine how B2B research is collected and analyzed.”
Ben Page, Ipsos CEO, stated, “B2B is one of the largest and fastest-growing sub-sectors in market research due to ongoing investments in digital transformation. With Xperiti’s technology and expertise, we will meet the growing demand for large-scale, scientifically rigorous, and fast B2B research.”
With operations in 90 markets and more than 18,000 employees, Ipsos is one of the biggest market research and polling firms in the world.
The unique multi-specialist skills that our fervently inquisitive research specialists, analysts, and scientists have developed provide real comprehension and potent insights into the behaviors, attitudes, and motives of citizens, consumers, patients, customers, or workers. Based on primary data from our surveys, social media monitoring, and qualitative or observational methods, we came up with 75 options.
Our tagline “Game Changers” sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.
