The MeridianLink® Engage platform has been expanded, according to MeridianLink, Inc., a prominent developer of contemporary software platforms for financial institutions and consumer reporting agencies. These new improvements to the company’s marketing automation technology enable companies to start targeted marketing campaigns more quickly, providing the correct offers to customers at the right time while saving critical time in the pre-screening and deposit account opening processes.
“In today’s economy, delivering personalized offers for solutions that consumers need at the moment they need them is more important than ever,” said Devesh Khare, chief product officer at MeridianLink. “That’s why we continue to expand the capabilities of MeridianLink Engage as an important part of our MeridianLink® One multi-product offering. We are dedicated to helping our customers drive growth, reach their target audiences, and adjust campaigns to meet changing business and consumer needs.”
New Engage features include:
- MeridianLink® Opening Integration — In addition to the loan campaigns previously available through the MeridianLink® Consumer connection, Engage can now provide customers conducting deposit account origination campaigns the same seamless offer acceptance experience.
- Integrations in Online Banking/Home Banking — When clients join into online or mobile banking systems, Engage enables them to add customised marketing communications to important audiences. Engage now enables financial institutions to disseminate product offers to qualifying clients through alerts when they log in to their online banking platform, in addition to the direct mail and email channels that were previously accessible. If the customer is intrigued, they are instantly sent to a pre-filled permission form.
- Expanded Credit Bureau Integration — Experian and Engage were connected at launch for pre-screening initiatives. MeridianLink has now added Equifax to its integration, enabling customers that value their connection with the credit bureau to benefit from the pre-screen campaign option.
- Options for Expanded Lending Campaigns — At debut, pre-screened lending campaigns were the only ones that could make use of personalised URLs (PURLs) for every member of the campaign. MeridianLink has now expanded the enhanced user experience for all lending campaign types by enabling the use of QR Codes and PURLs in communications for all lending campaigns, including invitations to apply, credit line increase programs, and prescreen campaigns targeting potential members or customers.
“I’ve run prescreens in-house for the past six years, so when we had an opportunity to partner with the Engage team and look at streamlining processes, it was not only the right time but the right fit,” said Christine Wright, creative services manager at FedChoice Federal Credit Union. “Engage allows us to save time in each step of the prescreening process, and we are now launching campaigns 15-20 days quicker than before. PURLs and QR codes were also so well received by our members! Because the application is secure and a large portion is pre-populated, they no longer have to put in the same level of effort to complete the prescreening process as they did before.”
Engage helps financial institutions make the most of their marketing budget by eliminating time-consuming data silos and the burdensome requirement for IT assistance for data pulls, sorting, and manual reporting for marketing campaigns. Through increased channels and digital connections, customers of Engage have been able to extend their new consumer bases even further. Through sophisticated data segmentation and efficient execution, clients of Engage have access to a single platform from which they can provide customers with a variety of loan, account, and card possibilities. This saves clients important time and increases customer share of wallet.
