NP Digital has purchased Yodel Mobile to expand its marketing services portfolio as a prominent digital marketing firm. The acquisition strengthens NP Digital’s mobile app marketing skills while providing clients with enhanced service offerings.
Who is NP Digital?
Since its foundation in 2017 NP Digital has quickly gained recognition as a leader in digital marketing. The agency has more than 600 professionals working from 20 different countries who deliver over 29 unique digital marketing solutions. NP Digital maintains active accounts with over 450 customers which confirms their worldwide presence and professional proficiency.
Introducing Yodel Mobile
Yodel Mobile started its operations in 2007 as a top-tier app growth consultancy that specializes in mobile app marketing strategies. Throughout their operational history Yodel Mobile has successfully developed and expanded thousands of applications by collaborating with startups as well as large enterprise clients and scale-ups.
The company offers paid user acquisition services along with app store optimization and product growth capabilities and provides customer relationship management and monetization strategies while delivering mobile creative solutions. Gymshark, Virgin Trains, The Body Coach, and NBCUniversal belong to the list of Yodel Mobile’s prominent clients.
Strategic Benefits of the Acquisition
NP Digital gains multiple strategic benefits through the acquisition of Yodel Mobile.
- Enhanced Mobile Expertise: The integration of Yodel Mobile’s specialized mobile app marketing skills with NP Digital’s existing services results in a more complete mobile marketing solution.
- Expanded Client Base: NP Digital benefits from access to new industry connections and opportunities through Yodel Mobile’s extensive client portfolio.
- Strengthened Global Presence: NP Digital will extend its international market presence because Yodel Mobile already operates in Europe, the Middle East, and Africa.
Leadership Perspectives
CEO Mike Gullaksen of NP Digital showed enthusiasm about the acquisition because it confirmed the company’s dedication to growing and broadening its international talent and capabilities. NP Digital emerges from this move in a stronger position to serve client requirements and capture emerging global opportunities.
Mick Rigby, CEO of Yodel Mobile, showed approval for the acquisition because of the shared customer-focused values and organizational cultures between the two companies. The integration into NP Digital will enable Yodel Mobile to deliver its services internationally by utilizing NP Digital’s resources and knowledge.
Looking Ahead
NP Digital demonstrates its dedication to innovation and growth through its acquisition in the ever-changing digital marketing industry. The collaboration between NP Digital and Yodel Mobile enables NP Digital to deliver improved mobile marketing solutions for clients around the world.
