Using highly individualized business-to-business (B2B) marketing, Qualcomm will use Adobe Experience Cloud, including Adobe Experience Platform (AEP), to strengthen client connections and boost growth. Qualcomm will be able to completely redesign the developer community’s customer experience thanks to Adobe Commerce, enabling anyone to conduct business with the firm directly. Through this partnership, Qualcomm will be able to connect with new customers and assist its expansion into new markets including mobile, automotive, and the internet of things (IoT), all the while maintaining its position as the top pioneer in wireless technology worldwide.
Qualcomm will use a collection of programs, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics, in conjunction with Adobe Experience Platform. Collectively, these business tools provide Qualcomm the ability to link data across all channels with control and security, including CRM and lead creation as well as website visits and emails. Teams may plan content experiences for buyer journeys that may start on a website and finish at a trade show, all the while creating a feedback loop where organization-wide insights are widely disseminated.
Also, Qualcomm’s current investments in Adobe Creative Cloud and Adobe Document Cloud, which organizations use for the production of digital content, are amplified by the new applications. AEP uses data to make sure that new services and content are given at the appropriate times to the appropriate audiences. To support these initiatives, Qualcomm is also utilizing Marketo Engage more extensively. These efforts will benefit from new measurement features that offer deeper B2B insights into sales and marketing success. An extra layer of data is now available to support extensive personalization initiatives.
Don McGuire, senior vice president, and chief marketing officer of Qualcomm Technologies, Inc., stated that consumers today want a compelling brand experience, connected, and relevant whether they are purchasing a connected gadget or the cutting-edge processors within. When customers adopt our transformative technologies, Adobe Experience Platform enables us to reimagine how we engage with them by integrating real-time personalization into our omnichannel strategy.
Anil Chakravarthy, head of Adobe’s digital experience division, stated that Qualcomm now has an end-to-end solution that will boost omnichannel experiences for corporate customers and marketing performance. The alliance will enable Qualcomm to advance its digital transformation and provide new platforms for showcasing the game-changing technology it is bringing to the market.
In parallel with B2B clients using new channels to communicate with their technology partners, the market is transitioning to a self-service model for some use cases. Qualcomm will be able to provide unique content that is tailored for particular client categories, including mobile, car, and IoT developers, thanks to Adobe Commerce’s end-to-end customization features that make use of AI and powerful data-sharing capabilities. Teams may easily manage several businesses from a single platform and change sites rapidly.
The expansion of this relationship was also motivated by Qualcomm enterprises’ aim of increasing brand engagement among developers. In addition to providing access to pertinent IoT development kits and enabling teams to swiftly validate drone developers who visit the company’s website, AEP also enables teams to leverage automated, self-servicing processes to get insights. For consumers wishing to make online purchases, such as automakers looking to acquire advanced driver assistance system (ADAS) products, AEP also offers frictionless transactions. Consumers want simple digital experiences, thus best-in-class e-commerce skills are required to increase sales.
