Smith Micro Software Inc. (Smith Micro or the Company) today introduced expanded data and analytics capabilities in its ViewSpot retail display and engagement platform, enabling retailers to correlate user engagement with product sales. This enhancement was presented at the “Bringing Devices to Life: Using ViewSpot to Engage Customer Retail Journeys” webinar on March 7, 2023. The ViewSpot platform’s sophisticated display management and analytics features, as well as its ability to interact with current systems, make it a potent component of a company’s digital retail strategy, generating possibilities to attract prospective consumers with attractive, on-brand content. While the ViewSpot platform has proven to be a beneficial tool for mobile network carriers’ retail operations, the business will now promote the solution to other merchants that sell mobile devices and TV monitors in their stores.
“We have always felt strongly that ViewSpot should be an essential component of a retailer’s in-store strategy, offering value by turning browsing consumers into buying customers,” said William W. Smith, Jr., president and CEO of Smith Micro. “In an environment challenged by shrinking workforces, growing consumer demand for the most current and compelling information, and the need for critical data to make the right smart retail decisions, ViewSpot is the silent salesperson that easily and efficiently augments and automates retail activities. ViewSpot not only guides consumers as they browse and buy devices, but also collects important information for retailers to be able to understand, customize and optimize the consumer journey.”
ViewSpot may enhance in-store sales by gathering vital data from linked systems and centrally managing on-screen content, such as marketing campaigns and pricing adjustments, as well as tracking, engaging, and measuring the in-store customer journey. In conjunction with a retailer’s inventory management, planogram, or point-of-sale system, ViewSpot’s data offers access to critical information on foot traffic, the most successful store locations, inventory status, and customer conversion rates. These data analytics distinguish ViewSpot from a simple content management solution by determining which merchandising campaigns earn the most income and transforming in-store screens into quantifiable engagement tools. In addition, merchants can quickly conduct A/B testing across platforms, messaging, and promotions to measure success and effectiveness.
