swXtch.io, a wholly owned subsidiary of IEX Group, Inc., will preview interoperability between its cloudSwXtch platform and Google Cloud at NAB Show 2023. The announcement follows the completion of thorough, joint interoperability testing, which confirms that cloudSwXtch can be immediately deployed with full functionality on Google Cloud.
cloudSwXtch is an overlay virtual network that adds feature-rich, high-performance networking to cloud or edge deployments with no code changes to existing applications. cloudSwXtch enables advanced features previously unavailable in the cloud, including Precision Time Protocol (PTP) timing, multicast feeds, high-availability architectures, and dynamic ground-to-cloud bridging, allowing businesses to scale without constraints with minimal network latency. The planned future addition of PTP timing to Google Cloud is of particular interest as it will provide accurate timing for video and audio synchronization in the cloud.
Customers deploying cloudSwXtch on Google Cloud can enable specific use cases that leverage the cloud, such as B. Channel assembly and distribution, network path redundancy, live production, remote production collaboration, and cloud path optimization with multicast. At NAB, representatives from swXtch.io and Google Cloud will detail these and other use cases and discuss how the two companies are delivering high-bandwidth, end-to-end uncompressed video applications for customers.
“Migrating mission-critical workflows to the cloud is a top priority for companies across all industries today,” said Kip Schauer, global head of media & entertainment and gaming partnerships at Google Cloud. “We are very excited to partner with swXtch.io to help customers scale with Google Cloud’s high-performance computing, including 200 Gbps NICs and global VPCs, enabling horizontal and vertical scaling in a global network is made possible.”
“We’re excited to partner with Google Cloud to better serve the needs of their customers and global businesses and harness the power of the cloud,” said Brent Yates, CTO of swXtch.io. “Enterprises need to consume and store data with instant access and the ability to scale without constraints to operate in environments that are fast, flexible, and cost-effective. Google Cloud provides the perfect network infrastructure to implement cloudSwXtch, allowing customers to optimize their infrastructure, reduce costs and improve business performance.”
