Cracking LinkedIn B2B Marketing Code for Success in 2021

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In the past few years, LinkedIn has progressed from just being a professional networking site for business professionals to a lead generating machine as well as a content distribution platform. More and more B2B marketers have started allocating a huge share of their advertising budgets over LinkedIn.

Moreover, according to research, more than 80 percent of B2B leads are coming from LinkedIn facilitating marketers to earn revenue from organic as well as paid efforts. And thus if you are not able to attract your audience over LinkedIn, you are missing out on several potential leads, which is not a good sign.

Although LinkedIn can be tricky in terms of impression and engagement, however, there isn’t any rocket science to get your audience to your company’s page. Would like to know how?

Here is your Answer:

Create engaging and interactive content. Moreover, make your content reflect your brand’s identity.

Content is the king and can make you a superstar of LinkedIn. When we say this we mean it. You can build your entire business with the help of good and engaging content.

LinkedIn is mostly full of boring and cheesy content that actually sucks; forget about getting engagement people don’t even feel like consuming it. Thus, a simple hack is to think beyond what is considered normal. You need to stand out from the crowd in terms of your LinkedIn content by adding good graphics with your content, covering most of the industry news & topics as well as make compelling headlines.

Furthermore, you need to be consistent with your strategy to get noticed. For instance, if you are posting once in a week following that, don’t break the track. Likewise, if you post on a daily basis you need to continue with that.

However, this is often overlooked. You really need to understand that consistency is a secret key to crack the code of LinkedIn marketing. This is a social platform that demands consistency and if you are able to offer it that, then it’s all yours.  It will start promoting your feeds by itself, don’t believe it? Try it.

In addition, don’t miss out on replying back to your comment. A prompt reply is the best method to get your prospective customers' attention. And it’s always an add-on if your employees and partners are engaging with your page as well as posts.

Another major factor that should be kept in mind while planning a LinkedIn marketing strategy is an ideal length of your post. Length of a LinkedIn post is a definitive factor that helps in deciding the impact of a brand’s social media content over its audience. A wordsmithing post that fully absorbs given character limitation will only display your entire content to viewers, devoid of obscuring any information, which is not good in terms of engagement. Thus, optimizing your content should be a priority for every business.

The ideal post length for LinkedIn has been around 100 characters, although it offers room for 140 characters. This is because after the 100th character “see more ‘button cuts off the message, thus adding a message under see more option makes no sense.

Note: LinkedIn is all about consistency & quality hence don’t confuse it with quantity and frequency.