Content strategy pretty much indicates management of any tangible media that is been created and owned by you: written, visual, downloadable. Content strategy is just a small chunk of your huge marketing plan that constantly keeps defining you, for instance, who you are, what are your expertise areas, etc.
You would probably have heard about the importance of content creation in terms of business growth, but our professionals understand that for a great content you must have a well-planned purpose.
Below are a few questions our professionals consider while planning your content strategy
A great content strategy should always start with understanding your target audience and number of people you are creating your content for. As your business can have one or more type of customer, your content strategy can also cater to one or more type of viewer.
Diversifying content types as well as channels you will be able to deliver different content to every audience type to engage everyone with your business.
Mostly, your business offering will solve your target audiences’ problem. The only thing you need to make your viewers realize this is by coaching them through your content so that they can start identifying and addressing it.
A sound strategy for content always supports people on both the side of product or service: those who still are trying to figure out what exactly their challenges are, as well as those who already are using the product or service to prevail over their challenges.
Your competitors are probably having a similar product or service as yours that means your potential buyers will try figuring out what makes your offering different from your competitors. This is where content will play a crucial role. If your content seems your viewers worth listening to they might probably consider worth investing in your product.
After deciding the topic you need to identify best suited format to design your content. May it be infographic, video, blog post, white paper or case study.
Alike content creation, publishing can also be done in different format. You just need to be ascertain where to publish and when.
Our Professionals understand the importance of time and thus prefer first developing a content marketing plan with what and why. This strategic planning makes their entire journey from creating to publishing very easy along with saving a lot of their time.
In order to create a thriving plan, you must clearly identify target audience for your content or in other words buyer personas, especially if you’re are new in the market. Identifying your audience will help you offer them relevant content that they are looking for.
A number of marketers will start off with blog posts, but if you seriously want to go forth and try creating other types of content pieces, mull over which ones would you and your audience be benefited from. For instance, if you regularly work on only written words try throwing some videos or ppts.
Having a CMS in place for creating, managing, and tracking your content can make your daunting task a lot easier. And if you have a CMS showing analytics, you job becomes even easy as you know the type of content your audience is consuming and hence you can strategize accordingly.
Your marketing approach must go beyond just creating what your audience wants to read. You should also be able to manage your calendar for publishing and promoting your content at several channels.
Coleda B2B has a team of unmatched content professionals who will not only help you build your brand with the power of content build will help to identify channels your audience most visits. Our team will not just help your stand out in the crowd but will help you create lead magnet for your prodct or services.