Data enrichment in B2B industry cites to the process of combining added information layer on a company's prevailing clientele. You can even denote it as an essential measure for B2B data hygiene that can lead to more effective sales as well as marketing processes.
Data enrichment is the key to manage data. It permits you to assimilate new information into your existing records to enhance its value and accuracy. This will help you boost your customers’ confidence to use data for their business so that you both reap its benefits. Organizations of small, medium and large size collect staggering amount of data and over time owing to several factors it is likely to decay. At Coleda B2B we clearly understand this and that is why we believe that our Data Enrichment Services is one of the most important steps in improving the value of your business data.
Data Enrichment Services by Coleda B2B will aid you to understand your customers’ requirement. Our teams first validate the contact data such as name, phone numbers, email and mailing addresses that you already have. Once it has been prepared, we affix missing or inadequate information and up-scale your records with existing data, including financial data, buyer inclination, and much more. Data enhancement process would add these relevant figures, enhance raw leads making them valuable for further use allowing you to contact prospective buyers. With enriched data you can personalize your messages to enable your business to connect as well as engage with customers.
There are several types of data enrichment services, but Geography and Demographics are more in trend these days.
It consists of adding postal data or latitude & longitude to your existing data-set of contact that consist of customer addresses. As a Data Enrichment Company, we offer data including ZIP codes, geographic boundaries between towns & cities, mapping insights, location, as well as country and so on.
Procuring new demographic customer data and adding that into the existing data-set is called demographic data enrichment. This will further help you improve your target marketing and augment your revenue as well.
Our professionals ensure that clients get verified and accurate information depending upon their goals and objectives so that you can save your time, increase productivity and augment lead flow.