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Types of Email you require for Completing 2021 B2B marketing strategy


Published by: Neha Pandey

B2B cold email is one of the most preferred methods of communicating with prospects without demoralizing your sales representatives. With more than 3.7 billion email users across the globe, email is alive as well as thriving that should always be used by your marketers for covering all their email marketing bases.

Below are the 3 types of emails you need to be writing in 2021:

Outbound Emails

Outbound emails are a type of cold emails that are especially sent to people who have not heard from you until now– however, they are the ones who are likely to be benefited from your product or services.

Moreover, outbound or cold email is one of the most effective methods of prospecting sales that often includes content that results in enticing prospects to hit the reply button or download button.

Nurture Emails

Nurture email is a part of the inbound marketing strategy.

You might end up receiving a response at one go from your prospects. They may perhaps leave their contact details in exchange for your cold email so that they can soon hear back from you in detail about your offering.

However, what if they don’t reply? There are chances of your contact going silent and not responding as expected. 

You should not go silent, in any case.

Set up a weekly or monthly email or a nurture email campaign that offers tangible value to your audience and keeps you at top of their mind while they go through the decision-making process.

Drip Emails

Alike nurture emails, drip emails also provide ongoing value to your email subscribers. Nevertheless, there is a slight difference between the two, especially in terms of how these are connected.

For instance, a nurture email will keep sending unrelated yet valuable content at regular intervals, whereas a drip email is an automated email that slowly “drips” related information or consultation requests eventually in a specific order that is often triggered by specific actions.

If you are looking for a sales and marketing partner to manage your email marketing campaigns, Coleda B2B is the best choice. Our services cover end-to-end digital marketing through avenues like websites, blogs, emails, social media, communities, forums, audio, video, and electronic advertising, etc. If you would like to explore working with us, get in touch with us here and we will get back to you.

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